AATMAJ features modern and quality graphic baby bodysuits, toddler and adult t-shirts that celebrate diversity, kindness, and equal rights. Owner Mona Chothani's designs include gender-neutral gift baby bodysuits and toddler t-shirts (i.e., "Nana + Me = Besties, My Aunt is Awesome, I Love My Uncle), as well as short-sleeve t-shirts/bodysuits and toddler baseball tees with lettering.
"As a proud masi and fui, it's always bummed me out to have to buy my nieces and nephews tees that proclaim "my aunt..." Sure the sentiment's there, but it's not the same and it's not who I am to them. AATMAJ was created with the goal of making tees that I'd be excited to give my own nieces and nephews. South Asian-inspired, these tees are for the kiddos and families who are just as happy eating pau bhaji as they are eating a pizza pie," - Mona Chothani.